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ZPG - Consumers, Partners 

Championing consumers throughout the entire property lifecycle

Every participant in the market is always in one of the three stages of the property lifecycle – either finding, moving or managing their home. Our vision to be the consumer champion at the heart of the home creates a unique opportunity to assist each and every one of the 28 million households in the UK throughout their property journey, by providing them with the most relevant data, insight and services available from our home related partners.

Serious searchers Current movers Household managers
*Over 90% of all property searches start online with consumers becoming increasingly mobile-savvy & data-hungry *Over 3 million property transactions take place in the UK each year and the moving event is often cited as one of the most stressful events in life with complicated housing chains *The majority of the households in the UK are managing and maintaining their homes with over multiple supplier relationships per household

Enabling home-related professionals to deliver the best service

In order to deliver the best experience for the consumer, home-related professionals also need help when marketing their products and services, managing their business and maximising their revenue opportunities.

*Professionals’ margins are under pressure from new market entrants such as hybrid agents and start-up home services suppliers who are offering increasingly flexible pricing models and attractive deals *It is crucial that professionals’ brands are front and centre when consumers are looking to evaluate their home services and enter the next stage of the property lifecycle using a property portal or comparison website *Research shows that consumers are 8x more likely to switch their energy and broadband provider during the move stage than any other stage.