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The Property Franchise Group signs new long term marketing/software agreement with ZPG

Tuesday, February 07, 2017

Zoopla Property Group (ZPG), owner of leading property marketing and software platforms including Zoopla, PrimeLocation, Hometrack and Property Software Group, today announces it has signed a long term marketing and software agreement with The Property Franchise Group for the benefit of all its franchisees.

The Property Franchise Group encompasses award winning estate agency and lettings brands including Martin & Co, CJ Hole, Ellis & Co, Parkers, Whitegates and EweMove the hybrid agent, and is the largest property franchise group in the UK with six brands and almost 400 offices across the country.

The new deal is expected to see the return of a large number of The Property Franchise Group brands in the coming weeks to ZPG. As part of the deal, The Property Franchise Group has also extended its agreement to use Jupix, the ZPG-owned leading software platform, for a further 3 years in its Martin & Co business.

Ian Wilson, Chief Executive Officer of The Property Franchise Group said, “I am delighted to announce this agreement with ZPG and to be able to offer this to all our franchisees. This deal allows them to list on attractive terms on the UK’s #2 and #3 most-visited portals to ensure their customers get the widest possible exposure for their properties and we are looking to ensure that the majority of our franchisees select ZPG as their core marketing partner for 2017 and beyond.”

Christopher Perring, Managing Director, Martin & Co, Exeter said, "In December, we made the decision to move away from after poor lead levels and a lack of external marketing of OnTheMarket. We re-joined Zoopla and in the first week received more leads across our sales and lettings departments than we had done from OTM in a whole month."

Mark Goddard, Managing Director of ZPG Property Services commented, “This deal is another example of leading agents understanding the value proposition we offer in terms of marketing and software solutions. We are very pleased to be the partner of choice for The Property Franchise Group and look forward to delivering them great value and results.”