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ZPG reports record levels of appraisal leads in December

Monday, January 09, 2017

Zoopla Property Group (ZPG) reports today that it delivered a record number of unique appraisal leads to its agent members in December, up 112% year-on-year. The total value of appraisal leads sent to ZPG members during December alone was worth over £25m in potential fees to its members.

Total appraisal leads generated by ZPG for its members during 2016 were also up by an impressive 31% on 2015 and worth over £250m in potential fees to its members. ZPG generates more appraisal leads than any other website as a result of its unique valuation tool which allows homeowners to contact local agents with a view to instructing them.

Mark Goddard, Managing Director of ZPG Property Services commented: “Whilst we continue to be one of the largest generators of applicant leads for estate and letting agencies in the UK, our unique ability to generate significant and increasing volumes of appraisal leads is delivering exceptional value for our members. We had a record month in December in terms of consumers contacting our members with a view to carrying out a valuation. It is clear that ZPG members have a huge advantage when it comes to winning new business as prospective vendors and landlords use our websites to help them to identify and select a local agent.”