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Zoopla comes out of its shell with creative new campaign

Monday, April 17, 2017

New campaign is the biggest ever for Zoopla

Property website Zoopla is launching a brand new above-the-line advertising campaign this week (17th April), which shows how Zoopla can help simplify the process of moving home, as told through the eyes of hermit crabs – the world’s most prolific movers.

The work, which includes a series of 60”, 30” and 10” TV ads as well as cinema, outdoor and digital, demonstrates how Zoopla can help home hunters find their next property and those in the midst of moving with all the knowledge and tools they need to make the finding and moving process as straightforward as possible.

The first burst of activity launches on 17th April and will be seen in slots around TV favourites such as Broadchurch and Coronation Street. The campaign will debut with a 60” TV advert which introduces all the hermit crab characters who will subsequently appear throughout the year. The new creative is expected to reach 94% of ABC1 adults in the UK and on average they will see the advert 10 times across the life of the campaign.

Gareth Helm, Chief Marketing Officer at ZPG: “The launch of our new campaign and the use of hermit crabs, who themselves are moving experts, provides an ideal platform to talk more about the evolution of Zoopla. We expect our advertising to have reached over half the UK population in the first week of the campaign and will have communicated to this audience how Zoopla helps consumers to make smarter choices when it comes to moving and finding a home. This above the line activity is the biggest ever investment for Zoopla and has been designed to deliver even more enquiries and exposure for our members”.

View the new Crab World adverts here

Crab World - 30 seconds
Crab World - 60 seconds
Making of Crab World